ProfitabilityUpdated Jun 1, 2026

Net Margin (Net Profit Margin)

Net income as a percent of revenue โ€” the truly final slice of profit per dollar of sales.

Formula

Net margin = net income รท revenue ร— 100%

Example

The retail chain again

Setup
Revenue $1B, net income $65M.
Calculation
65 รท 1,000 = 6.5%
Takeaway
Net margin of 6.5%. Of every $100 in sales, $6.50 makes it to shareholders.

What it is

Net margin shows what percent of each dollar of revenue survives all costs plus interest and taxes.

Why it can be tricky

Net margin reflects a lot of things outside the business's day-to-day operations: how much debt the company carries (interest), where it's incorporated (taxes), one-time gains or losses. Two companies with identical operations can have very different net margins.

For pure operational comparisons, operating margin is often the better lens. Net margin is the right number when you care about what eventually flows to shareholders.

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